The current challenges of plastic recycling come down to convenience and costs. On the individual user side, we often get so busy with our lives that taking the time to sort, clean, and organize our recycling is too much. We get tired after dealing with work, family obligations, social life, and finding peace in our free time, so it can be stressful to organize recycling.
For waste management companies, it comes down to the financial reality of running a business. Paying for the proper sorting, cleaning, and collection of plastic recyclables often costs more than simply purchasing virgin plastic.
The solution? ZeroBin attacks the problem at the root first. This smooths out the rest of the recycling process so a circular plastic economy can be created where consumers seek out recyclable plastics in their food containers, water bottles, and other products because they are more cost-effective. Even better, recycling these items is significantly easier with ZeroBin.